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ajwad rauf.

Applied AI & creative technology · Toronto

AI moves fast.
I make it work.

I turn emerging AI into creative work and production systems people can actually use.

Explore the work Watch the 12-second film

From the first experiment to the last mile.

An idea, taking shape800 tokens
800 tokens · TOKEN motion study

01 / Motion study

A thought.
Made visible.

A cursor becomes a swarm. A swarm finds its form.
Twelve seconds of motion, built in Blender.

TOKEN / 202600:00 / 00:12
Concept → choreography → Blender → final film800 tokens. One signature.

02 / Selected work

The work behind
the point of view.

Start with VELUNE, explore the studio behind it, then see how I help teams move work from request to release.

VELUNE campaign still: three filled chocolate centres in a warm chocolate passage, with Wonder within set beside themCampaign still / Wonder within.

VELUNE / Independent concept

Film · Stills · After Effects

A little chocolate.
A world within.

A chocolate campaign spanning film, stills and social, with a fifteen-second Adobe After Effects motion study built through AI-assisted scripting. Follow the decisions from visual references to delivery, then explore editable typography, 3D carton moves and a chocolate portal reveal.

Explore the VELUNE campaign Watch the After Effects study
01 / AI Content StudioLive studio

From the brief
to the handoff.

A working toolkit for product imagery, bilingual campaigns, motion and sound. Built around the decisions that make AI useful: which model, which reference, which quality gate, and at what cost.

VELUNE connects packaging, visual references, an H3 film and ElevenLabs sound. A separate Adobe After Effects study extends the campaign into editable motion design. The earlier ice-cream study shown here explores how a Blender camera plan translates through Seedance.

My role Concept, workflow design, model selection and testing, with AI-assisted development and production. I direct and review the work.

Retail & CPGStills + motion + soundModel routing
Explore AI Content Studio

Browse the workflows. Live generation is available by request.

From Blender to the final frame18 seconds / Cream in motion

Motion guide720 × 1280

Authored in Blender

Simple materials. Camera, timing and action.

Seedance film480 × 854

Generated with Seedance 2.5

Generated from the motion guide and five appearance references.

00:00 / 00:18
Explore the seven shots

Seven shots

Press play to load the videos

Grazing macro arc across vanilla ridges

Shot cues follow the Blender plan. Timing in the generated film may vary.

Open motion guide Open finished film
One camera plan. Five images. See what changes.See how it was made
Explore the appearance references
Close study of vanilla ice-cream textureVanilla, chocolate and strawberry ice-cream concept referenceA vanilla cream ribbon spiralling around a scoop
Behind the filmAppearance references
02 / PersopotConsumer product
persopot.
HeadshotsTry it onAsk a bestie
Your identity. More possibilities.

AI with a social life.

Studio headshots and outfit try-ons, built around one identity. Shared collections make the result part of a conversation, with the people whose opinions matter.

Visit Persopot
03 / Project ForgeInternal · Loblaw
  1. Brief
  2. Build
  3. Review
  4. Deploy
A clearer path from request to release.

Make the work flow.

An internal platform for promotional email badges: intake, bilingual briefs, review, QA and sign-off. One connected workflow for marketers and production teams.

My role Workflow design and application build, connecting the steps teams need to brief, review and release work.

View Forge case study

03 / Staying ahead

The next model
is coming.
So is the next brief.

New models. New possibilities.
The real question is what’s ready to work.

A launch can change what’s possible overnight. A production brief asks harder questions: can it hold the packaging, render the French copy, meet the deadline and stay inside the budget?

That’s where I spend my time. I test new capabilities against real work, build around the ones that hold up, and keep the system flexible enough for what comes next.

Staying ahead is a practice.
Curiosity. Testing. Shipping. Repeat.

Inside my model toolkit
01

Explore what’s next.

Find the capability that changes what a team can make.

02

Test what holds.

Put fidelity, control, speed and cost against a real brief.

03

Build what lasts.

Turn the experiment into a system someone else can run.