| Nano Banana Pro (Gemini 3 Pro Image) | Output size + applicable references | Promo tiles with live text, bilingual versioning, brand-critical hero shots. |
| Nano Banana (Gemini Flash Image) | Output size + applicable references | Format adaptations, seasonal variants, bulk versioning at scale. |
| Flux 2 Pro (Black Forest Labs) | Output size + applicable references | Photorealistic hero stills where the image is the product. |
| Flux Kontext Max (BFL, via fal.ai) | Output size + applicable references | Packshot challenger: identity-true edits where texture matters more than dense label text. |
| Seedream 4.0 Edit (ByteDance, via fal.ai) | Output size + applicable references | Packshot challenger: the value benchmark every bake-off should include. |
| GPT Image 2 Edit (OpenAI, via fal.ai) | Output size + applicable references | Packshot challenger where the label has to survive: the angle changes and the type on the pack stays readable and correct. |
| Recraft V4.1 Utility (1K) | Output size + applicable references | Iterating: testing how a label sits on a form, or what a restage prompt actually does, before spending Utility Pro money on the final. |
| Recraft V4.1 Utility Pro | Output size + applicable references | The final render of a restage you already proved on Utility 1K. Not angle synthesis. That needs a model that reads several references at once. |
| Veo 3.1 Fast (Google) | Output seconds | Drafting, social clips, high-volume video versioning. |
| Veo 3.1 (Google) | Output seconds | Hero spots and finished broadcast-style deliverables. |
| Kling 3.0 (Kuaishou, via fal.ai) | Output seconds | Cost-efficient social cutdowns; same product across many shots. |
| Kling 3.0 Pro (Kuaishou, via fal.ai) | Output seconds | A finished-looking single shot when Veo is too expensive and Standard is not holding up. |
| Runway Gen-4 (via fal.ai) | Output seconds | VFX-leaning brand films and shot-heavy storytelling where you expect to iterate on the motion. |
| H3 Max Reference (MiniMax, via fal.ai) | Output seconds | Blender-guided product films with recurring subjects. Output and reference inputs are billed separately; exact edit timing still needs review. |
| Seedance 2.5 (ByteDance, via fal.ai) | Tokens · size + output + video input | A move between two frames you have already approved, and the cheapest Seedance route, since nothing is billed as input duration. |
| Seedance 2.5 Reference (ByteDance, via fal.ai) | Tokens · size + output + video input | Product-identity-critical ads: the packaging must stay exactly itself while the camera moves. |
| ElevenLabs Voice v3 (via fal.ai) | Characters | Auditioning scene narration before picture, then placing the original voice files in the final edit. |
| ElevenLabs Sound Effects v2 (via fal.ai) | Output seconds | The hero product sound: the crack, the pour, the seal breaking. The one noise the ad is actually selling, which a video model only ever approximates. |
| ElevenLabs Music (via fal.ai) | Started minute | A separately directed instrumental music bed for an ad, with control over genre, instrumentation and musical arc. |